Which channels grab customer attention best?

Andrew Greenyer

Andrew Greenyer, director of customer relationship solutions at Group 1 Software, describes a survey of company marketers, which asked the length of time that their customers spent looking at particular communications from their company (it also covered the number of communications sent each year, and cross-selling opportunities used).

which channels grab customer attention best?

Andrew GreenyerGroup 1 Software

'Multichannel' has become a hot buzzword, and more and more companies are using different media in an attempt to improve customer acquisition, retention and development. But which channels are most effective?

The decision for most marketers is not an either/or when employing media as most campaigns are multichannel in order to reach the optimum number of targets. Therefore, the most valuable tool is information on how to combine channels to drive effective campaigns that deliver measurable results. We started by asking the question: 'How much consumer attention does...

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