Where do you go to, my lovely?

The paper summarizes the authors' personal views about market research on its way from a multinational/local data provider service towards representing a transnational business insights function.

Where do you go to, my lovely?

Perspectives of international market research

Hans-Willi SchroiffHenkel KGaA, Germany andJosep Borrell Henkel Iberica, Spain

A Definition of Market Research

Surely the vast majority does not know that Spain was the first country...

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