The idea that brands are central to corporate success has by now become a truism. CEOs everywhere are focused on their brands though it is by no means clear that they always know what to do with them or how to do it. This is especially so, given the apparent down-grading of marketing, which, above all, ought to know a thing or two about brands, in many corporate structures....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
