When Market Estimation Goes Astray
Purchase Intent Over-Estimation for Technology Goods
Fabián EchegarayMarket Analysis, Brazil
Tânia HojoMarket Analysis, Brazil
Adriana CordeiroMarket Analysis, Brazil
Forecasting is as much a need as a vice for...
When Market Estimation Goes Astray - Purchase intent over-estimation for technology goods
This paper examines the magnitude and key drivers behind purchase intent or adoption over-estimation across three different technology product categories.
