When Market Estimation Goes Astray - Purchase intent over-estimation for technology goods

This paper examines the magnitude and key drivers behind purchase intent or adoption over-estimation across three different technology product categories.

When Market Estimation Goes Astray

Purchase Intent Over-Estimation for Technology Goods

Fabián EchegarayMarket Analysis, Brazil

Tânia HojoMarket Analysis, Brazil

Adriana CordeiroMarket Analysis, Brazil

Forecasting is as much a need as a vice for...