When less is more. Critical issues for advertisers in developing a global measurement approach and how VAIs could take outdoor measurement to a level of accountability to match TV

Global advancements in passive electronic audience measurement of Out-of-Home/Outdoor media look promising and are a great improvement over the old-fashioned travelog/diary or mere traffic counts approaches.

When Less Is More

Critical Issues for Advertisers in Developing a Global Measurement Approach and How VAIs could Take Outdoor Measurement to a Level of Accountability to Match TV

Tony JarvisDirector Strategic Insights, MediaCom/Grey Global Group, United...

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