When is perception reality? A regional study into perception and reality of using mobile devices

Karla Costa and Philip Rhodes

This paper discusses the 'perception and reality' of the concept of 'ease of use' in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers.

When is perception reality? A regional study into perception and reality of using mobile devices

Karla CostaMotorola, Brazil

Philip RhodesUser Experience Research, United Kingdom, and Royal Society of the Arts (RSA)

PREFACE

This paper discusses the 'perception...

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