"When I grow up I want to be…": attracting, developing and retaining graduate talent

Research offers a creative, stimulating environment for people to build long-term careers, and so should be a magnet for graduates.

“When I grow up I want to be...”: attracting, developing and retaining graduate talent

Victoria Radbourne, Daniel Boneham and Julie MuttialluSynovate


For intelligent, passionate graduates, market research should be a magnet.

As an industry, it provides a stage on which they can exercise their creativity, satisfy their thirst for learning and forge a stimulating long-term career. But all too often it isn't a magnet – rather, it is stumbled on by chance. We are still attracting great talent, but it's from a small pool as opposed to a big sea. Why? Because we're...

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