Wheel: Beyond the confines of HER kitchen

Wheel, an Indian detergent powder brand, partnered with Jio, an Indian mobile service provider, to provide an e-learning platform to women living in rural areas of India.

Campaign details

Brand: WheelBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: IndiaSector: Laundry productsMedia channels: Mobile & apps, Online video, Online display, Packaging & design, Sales promotionBudget: 500k - 1 million

Campaign video...