What's Your Score

The Net Promoter Score is gaining ground as a measure of customer satisfaction. It relies on two scaled questions: 'how likely would you be to recommend us?', and 'if you wouldn't recommend us, why not?'.

What's Your Score?

Joe Mullich

How much can a company gain from asking customers two simple questions: On a scale of 0 to 10, how likely are you to recommend us? If you would not recommend us, why not? According to General Electric, the answers to these...

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