What's Next For Mobile?
Tim Smyth
A “Perfect Storm” requires a certain confluence of events to transform something that is merely bad or unpleasant into a disaster. A “Perfect Calm” is no different, and a Perfect Calm is what is needed to fulfill the potential of the mobile phone as a branding and marketing platform. People everywhere — especially in developing markets — rely on their phones for communications, transactions, and the management of their personal business. But in treating mobile as just another marketing tool to be parked alongside TV, print, and online, marketers and Mobile Network Operators (MNOs)...