What’s needed for DEI strategy in APAC: Authenticity and respect

Brands that want to promote DEI goals have to be authentic and respect regional diversity in order to navigate conservative Asia-Pacific markets.

Achieving real-world diversity in the Asia-Pacific region is a challenging goal for many brands as they fail to navigate cultural nuances that set each market apart.

In an era where organisations with a higher level of purpose are outperforming the market...

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