What’s needed for DEI strategy in APAC: Authenticity and respect

Sangeeta Tanwar

Brands that want to promote DEI goals have to be authentic and respect regional diversity in order to navigate conservative Asia-Pacific markets.

Achieving real-world diversity in the Asia-Pacific region is a challenging goal for many brands as they fail to navigate cultural nuances that set each market apart.

In an era where organisations with a higher level of purpose are outperforming the market by 5–7% per year, it is important for marketers to get their diversity, equity and inclusion (DEI) strategy right and they have to win over consumers by showcasing their brand’s authenticity and commitment towards DEI goals. 

“To be relevant to your constituencies and customers, as a brand, you have to take up real-world issues as DEI campaigns,...

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