What's Driving Retail Futures?
Bob TyrrellSociovision
The best retailers pride themselves on being close to the consumer and on their ability to sniff the prevailing winds of change. However, being close to the action can sometimes mean missing those 'weak signals' that point to change and even discontinuity. A few years ago, even the mighty Marks & Spencer discovered that if you are not in tune with social and cultural trends, being part of our retail history does not guarantee a place in the retail future. Today there are other illustrious retailers Gap could be one of them...