What's Ahead For the Telecommunications And Publishing Industries

Janice Mayo

This paper describes a proprietary consumer study entitled Customer Focus. This demographic and socio-dynamic project carried out surveys in April and September 2001 with an important follow-up in November 2001.

What’s Ahead for the Telecommunications and Publishing Industries?

Janice Mayo, Vertis

At Vertis, a global provider of integrated marketing and advertising solutions, we make the advertising process easy, efficient, and more effective for our clients. That’s why we conduct biannual research that provides clients with a statistically valid ‘crystal ball’ for understanding the ‘hows, whys, and whens’ of consumer behavior related to advertising media.

Our proprietary Customer Focus study provides demographic and sociodynamic data that enables marketers to better understand consumer attitudes, and then use that insight to target their customers more effectively with a welcomed medium and...

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