Whats Ahead for the Telecommunications and Publishing Industries?
Janice Mayo, Vertis
At Vertis, a global provider of integrated marketing and advertising solutions, we make the advertising process easy, efficient, and more effective for our clients. Thats why we conduct biannual research that provides clients with a statistically valid crystal ball for understanding the hows, whys, and whens of consumer behavior related to advertising media.
Our proprietary Customer Focus study provides demographic and sociodynamic data that enables marketers to better understand consumer attitudes, and then use that insight to target their customers more effectively with a welcomed medium and...