What we know about marketing on WeChat

Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to'conversational commerce'.

WeChat was launched in China in 2011 and is often considered to be the benchmark for mobile messaging apps. It offers users an innovative, mobile lifestyle and business hub and its ease and convenience has led to its exponential growth and driven the...

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