What 'the future' means for brands

William Landell-Mills, a director of arnold+bolinbroke, a research agency specialising in brand communications, argues that how people perceive the future has clear implications for brand development strategies.

What 'The Future' Means For Brands

William Landell-Mills arnold + bolingbroke

All organisations that bring out new products are offering to affect our lives in some way, which means they are offering to shape our future to some extent. Similarly, within any 'brand vision' there exists a more or less

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