What will win the online targeting landgrab: the oasis or the desert?

Mark Cripps and Caroline Parkes, from Craik Jones, describe the methods and results of online targeting.

What will win the online targeting landgrab: the oasis or the desert?

Mark Cripps and Caroline Parkes

In the US (and increasingly in Europe), behavioural targeting (BT) continues to grab the hyped-up headlines of the online trade press. There are plenty of...