US shopping holidays are increasingly online, meaning brands need to be “retail ready” with their e-commerce presence and content. Focusing on the right products, promotions, investment strategies and advertising support will also help maximize the opportunity. Shopping holidays are not just about short-term growth but can be an opportunity to build longer-term relationships or spark brand-building marketing ideas.
Definition
A shopping holiday is typically a day full of special shopping deals and heavy discounts. The most well-known US shopping holidays are:
- Black Friday – the Friday following Thanksgiving in the United States where many stores open early and offer highly...