What “time-based” marketers can learn from successful K-pop strategies

Maya Yegorova

Industries where products have short lifecycles – such as fashion, entertainment and tech – can boost a product’s social exposure through effective “time-based strategies”, a study has found.

Marketers specializing in “time-based” products – from apparel to movies and tech offerings – could benefit from understanding the success strategies of K-pop songs, a study has found.

These insights were drawn from a study, “Manufacturing Popularity:...

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