What the rapid evolution of retail means for brands and retailers

Algorithm-driven commerce is likely to become the norm in the near future, with significant implications for both brands and retailers – agility will be at a premium.

On the evolutionary spectrum of retail, the UK is currently at Generation 4 but advancing towards Generation 5.

To put that in perspective, consider Generation 1 as the most basic form of retail, while Generation 2 involved the rise of chain retail stores...