What next for consumers? Global consumer trends to drive growth
Nadine CritchleyConsumer Excellence, Strategic Generating Demand Unit, Nestlé, Switzerland
Will GalgeyHenley Centre HeadlightVision, United Kingdom
INTRODUCTION
Clichés, by definition, are born out of truths. So while it may seem a little tired to say that 'the only constant in business today is change', we should not ignore the fundamental truth of this statement.
Making sense of change is, after all, key to business survival and business growth, particularly for a business serving the constantly changing needs and wants of consumers.
In our view, trends are a way of...