What is ROI?
Andrew GreenZenithOptimedia
BACKGROUND
The quest for ROI – Return on Investment – is close to the hearts of CEOs and Finance Directors, who want to treat marketing just like other capital investment projects.
They know, for example,...
Andrew GreenZenithOptimedia
BACKGROUND
The quest for ROI – Return on Investment – is close to the hearts of CEOs and Finance Directors, who want to treat marketing just like other capital investment projects.
They know, for example,...
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