What happens at x30 fast-forward?

The take up of personal video recorders (PVRs) is seen as one of the greatest threats to TV advertising.

What Happens at x30 Fast-Forward?

Dr Alastair Goode

In the press recently much has been said about personal video recorders (PVRs) being one of the greatest threats to TV advertising, as viewers tend to fast-forward through the ad breaks of recorded programmes....