What does it take for marketers to overcome silos and make their data actionable?

Chuck Kapelke

Discusses common struggles marketers face with making their data actionable and how to overcome those obstacles.

Brian Stauffer/theispot.com

Marketers understand that they need to leverage data from a wide array of sources to drive business growth and land bigger budgets, but the goal is getting increasingly elusive. According to a recent a survey of 300 marketing leaders, 62% of marketers are only moderately confident (or worse) in their data, analytics, and insights systems, while nearly half (46%) say their access to relevant customer data is hit or miss. “The High-Velocity Data Marketer: Meeting Disruption with Insights at Speed,” released by GfK and the CMO Council, highlights the challenges CMOs face when it comes to...

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