What can research learn from biology?

Laurent Florès, founder and CEO at CRMMetrix, and Mark Whiting, director of marketing intelligence at Moët Hennessy, describe how Darwin's theory of evolution can inform new product and market research development.

What Can Research Learn From Biology?

Laurent Florès and Mark Whiting

In their recent book It's Alive: The Coming Convergence of Information, Biology, and Business(1), Stan Davis and Christopher Meyer show us the way to 'evolution' in a connected economy....