What brands need to know about the cultural shifts behind Generation Twitch

Duncan Craig

Participants at the recent Advertising Week APAC conference heard about how Generation Twitch, the young users of the livestreaming platform, expect experiences to be dynamic and collective.

At the recent Advertising Week APAC conference in Sydney, Australia, livestreaming platform Twitch revealed the emerging cultural trends and behaviours that advertisers must adhere to in order to gel with what they call “Generation Twitch”. 

The Amazon-owned...

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