What are the pitfalls of using sexual imagery in advertising?

Using sexual imagery in ad campaigns, especially those aimed at the mainstream audience, is a risk that should be carefully considered and measured.

What are the pitfalls of using sexual imagery in advertising?

THE BENEFITS OF SEXUAL IMAGERY

The use of (typically female) nudity and sexuality in advertising copy dates back to the 1870s. Today, the images may look a little different, and are often somewhat...

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