What are the pitfalls of using sexual imagery in advertising?

Using sexual imagery in ad campaigns, especially those aimed at the mainstream audience, is a risk that should be carefully considered and measured.

What are the pitfalls of using sexual imagery in advertising?


The use of (typically female) nudity and sexuality in advertising copy dates back to the 1870s. Today, the images may look a little different, and are often somewhat more explicit — but the role that sex plays in marketing communications remains fairly unchanged.

Sexual imagery can grab attention and, depending on how it is represented, imbue a promoted brand with qualities of desirability, sensuality, youth, vitality and indulgence. This is more typically utilized by high fashion and luxury brands, as well as indulgence foods such...

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