What Amazon is really up to when it comes to streaming

Examines Amazon’s AVOD (advertising video on demand) portfolio and its ramifications for the company’s advertising and commerce revenue.

Connected TV

This article is part of a series of articles from the WARC Guide to connected TV. Read more

A year ago, I wrote about the reality behind Amazon’s purchasing of the exclusive broadcasting rights to a whole roster of major content, including MGM. That post focused on the fact that the long-time sentiment that, "Amazon is doing this so we buy more paper towels," was in the rearview mirror. It seems much, much further away now.

Twelve months later, the fact that its content ambitions are about driving ad revenue, along with ecommerce revenue, are...

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