What about senior consumers?

Marta Belmonte and Marta de la Cruz

In the age of digital revolution there is a tendency to believe that computer science and new technologies only impact younger groups.

What About Senior Consumers?

Marta BelmonteInPulse, Synovate, Spain

Marta de la CruzQualitative Research, Synovate, Spain

INTRODUCTION

First, it is important to explain one of the main findings gathered through this research and that has confirmed some existing...

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