WFA Global Advertising and Economic Data 2007-2008 and Outlook for 2009
Laura James WARC Online
This paper is one of two extracts prepared by WARC Online for the World Federation of Advertisers' Annual Report 2009. It accompanies the additional extract:WFA Global Media Trends 2008.
Advertising and the Global Economy
The International Monetary Fund estimated global economic growth was 3.7% in 2008 and predicted it would be 2.2% in 2009. The advanced economies exhibited a modest GDP growth of 1.4% in 2008 but are forecast to experience an average decline of 0.3% in recession in 2009.
After five successive years of...