Westpac - junior accounts launch

Westpac, one of New Zealand’s largest banks, decided to concentrate on marketing to the one million children under eighteen which research showed would encourage a long term relationship.

Junior Accounts

Category: IntegratedAgency: Saatchi & SaatchiAdvertiser: Westpac

SUMMARY

Children are notoriously difficult to market to at the best of times. When it comes to banks it's almost impossible given they exist in parallel universes.

Yet this...