Westpac - junior accounts launch

Westpac, one of New Zealand’s largest banks, decided to concentrate on marketing to the one million children under eighteen which research showed would encourage a long term relationship.

Junior Accounts

Category: IntegratedAgency: Saatchi & SaatchiAdvertiser: Westpac

SUMMARY

Children are notoriously difficult to market to at the best of times. When it comes to banks it's almost impossible given they exist in parallel universes.

Yet this...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today