WestJet – Owners

WestJet was founded in 1996, and a decade later was the most profitable airline in North America. As a brand, it focuses on business efficiency, employee satisfaction, and providing a superior customer experience.
Agency: TAXI

WestJet – Owners

Bronze: Services General

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): September 2005–December 2006Start of Advertising/Communication Effort: September 26, 2005Base Period for Comparison: Spring 2005

a) Introduction...

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