Wendy's: The Wendy's Phone

Liam Brown, AJ Jones

Wendy's, a fast food brand, launched a campaign in North America to increase app downloads by 10% year on year, and increase app transactions and total order sales by 50% year on year.

Campaign details

Brand: Wendy's Brand owner: Wendy's Company Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Restaurants & takeaways Media channels: Mobile & apps, Livestreaming, Online video, Merchandise & free gifts, Word of mouth, Influencers, KOLs, Competitions & contests, Radio & audio Budget: Up to 500k

Executive summary

After completing some much-needed updates to its mobile app, Wendy’s Canada needed to grow its user base and encourage its customers to order from the Wendy’s App more often.

To do it, Wendy’s went...

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