Wendy's: The Wendy's Phone

Liam Brown, AJ Jones

Wendy's, a fast food brand, launched a campaign in North America to increase app downloads by 10% year on year, and increase app transactions and total order sales by 50% year on year.

Campaign details

Brand: Wendy's Brand owner: Wendy's Company Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Restaurants & takeaways Media channels:Mobile & apps, Livestreaming, Online video, Merchandise & free gifts, Word...

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