Wendy's Canada: Wendy’s phone

Wendy's, a fast-food restaurant, increased app downloads in Canada by giving consumers a chance to win a custom-designed smartphone.

Campaign Summary

After completing some much-needed updates to its mobile app, Wendy's Canada needed to grow its user base and encourage its customers to order from the Wendy's App more often. To do it, Wendy's went outside category norms and created an offer that its customers couldn't refuse – a custom-designed Wendy's smartphone. Featuring everything a regular smartphone does, the Wendy's Phone came with a custom UI and a very special voice assistant: Wendy herself. For a chance to get a Wendy's Phone, Canadians had to download the app and share their favourite order on social media. After a ton...

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