Wendy's Canada: Wendy’s phone

Wendy's, a fast-food restaurant, increased app downloads in Canada by giving consumers a chance to win a custom-designed smartphone.

Campaign Summary

After completing some much-needed updates to its mobile app, Wendy's Canada needed to grow its user base and encourage its customers to order from the Wendy's App more often. To do it, Wendy's went outside category norms and created an...

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