WeChat: Moonments

WeChat partnered with the Great Wall of China to drive a ground-breaking social campaign for its 1.9 billion users that would reunite them despite the COVID pandemic.

Campaign details

Brand: WeChatBrand owner: TencentEntrant company: Tencent, ShenzhenMarket: GlobalSector: Websites, online services, appsMedia channels:Events & experiential, Mobile & apps, Social media, Virtual & augmented reality, Websites &...

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