Web3.0, direct-to-fan and more: Four digital trends in sports for 2023

Global sports brands will need to ensure digital is embedded in every facet of their business in order to connect with fans and sponsors alike in 2023.

This year’s FIFA World Cup in Qatar has been a great showcase of the powerful combination of sports and technology. Most sports fans today can experience versions of nearly all aspects of the tournament without being physically present, which is a humbling reminder of the progress within the sports industry thanks to advances in digital technology.

New research shows that 70% of customer interactions today are now digital, and with the sports tech market predicted to be worth £34 billionby the end of 2023, up from £17.8 billion this year, the global sports brands looking to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands