Web-empowered selling

Paula George Tompkins

Web penetration in the U.S. stands at 58% households and an increasing number of consumers are using it to research major purchases.

Web-empowered selling

Paula George Tompkins SoftAd Group

A decade ago, as the World Wide Web began boring its way into the consciousness of consumers, industry researchers and a few enlightened businesses predicted the sales potential of the internet. By the mid-1990s the gold rush was on, as companies tested one idea after another to mine the resources of the e-commerce frontier.

As it turned out, instead of earning millions, most companies spent and lost millions, building, refining and re-building their websites trying to get them right. By the late 1990s, many large marketers with several brands, multiple...

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