Web 2.0 attracts brands looking for customer interaction

Barry Lee, board account director at ZED, argues that Web 2.0, with its social network sites, like MySpace, and user generated content, like YouTube, is fundamentally different from the information distribution role of the mainstream web (Web 1.0).

Web 2.0 attracts brands looking for customer interaction

Barry Lee

'I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people-to-people. But that was what the web was supposed to be all along.'

While user-generated content (UGC) and social networking seem to have become part of our lives only recently, this quote from Sir Tim Berners-Lee, one of the inventors of the World Wide Web, dispels any such notion.

According to him, the web was designed to be a collaborative space...

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