Web 2.0 and social media create new opportunities for research

Andrew Needham

Social media and web 2.0 provide new research tools, such as netnography, online communities, crowd sourcing and co-creation, to deepen and prolong the engagement with consumers.

Web 2.0 and social media create new opportunities for research

Andrew Needham

At the MRS Annual Conference earlier this year, there was a debate on 'the opportunities, threats and ambitions for market research and innovation'. It became clear that empowered...

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