Weathering the Storm: The Financial Crisis

This reports on an online study of American adults by JWT shortly after the collapse of the investment bank, Lehman Brothers, in September 2008 to examine the immediate ramifications of the financial crisis on consumer attitudes and behavior.

Weathering the Storm: The Financial Crisis

TOPLINE FINDINGS

The terrorist attacks of 9/11 triggered a pervasive sense of anxiety that has shown up consistently in surveys—the “waiting for the other shoe to drop” syndrome. Now a shoe has dropped: not another...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today