We Are The NHS: Then, Now, Always

The NHS, the world's largest free-at-point-of-delivery public healthcare system, used an integrated channel approach to relaunch its recruitment drive during COVID-19 in the UK.

Campaign details

Brand: NHSBrand owner: Government of UKEntrant company: MullenLowe Group - United KingdomIdea creation: MullenLowe LondonMarket: EuropeSector: Non-profit, public sector & educationMedia channels: Mobile & apps, Radio & audio, Websites & microsites, Search marketing, Livestreaming, Social media, Programmatic display, Content marketing, Video on demand, Online video, Online displayBudget: 5 - 10 million

Campaign videos

Creative assets

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