Wattie’s - Beanman

Wattie's first launched baked beans 60 years ago, and has for decades been a staple part of the Kiwi eating repertoire.

Wattie’s - Beanman

Category:Agency:Advertiser:

FMCGDDB New Zealand and WRCWattie's

SUMMARY

Wattie's first launched baked beans 60 years ago. For decades baked beans have been a staple part of the Kiwi eating repertoire and have been present in most New Zealand pantries. Over time however the Baked Beans category has stagnated as more modern snack foods and formats have entered this competitive sector. The big risk for Wattie's was that if beans lose their relevance to Generation Y (18 – 30 yr old adults), their kids and any generation thereafter will grow up with less loyalty to...

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