Water Safety New Zealand: Personalising danger

Water Safety New Zealand, a non-government organisation, fused historical, real-time and future data to build a predictive model based on water danger zones and reduced deaths from drowning among its male target group to zero.

Campaign video: Water Safety New Zealand – Personalising danger

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Media agency: FCB AucklandCreative Director: David Shirley / Leisa Wall / Peter VegasCreative Services Director: Jenni DoubledayData & Tech Consultant:...

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