Water Safety New Zealand: Personalising danger

Water Safety New Zealand, a non-government organisation, fused historical, real-time and future data to build a predictive model based on water danger zones and reduced deaths from drowning among its male target group to zero.

Campaign video: Water Safety New Zealand – Personalising danger

Read the full campaign case study

Credits

Media agency: FCB AucklandCreative Director: David Shirley / Leisa Wall / Peter VegasCreative Services Director: Jenni DoubledayData & Tech Consultant:...