Washington State Department of Health: Vaccinate WA young adult campaign

The Washington State Department of Health (DOH), the government health organisation, developed a campaign to drive more young adult vaccinations in the US.

DOH needed a campaign to drive more young adult vaccinations — and quickly.

As COVID-19 vaccines became widely available in spring 2021, C+C and DOH discovered a problem:

young adults weren't getting vaccinated at rates equal to the rest of the population....