Washington Mutual, Inc.: Fear Not campaign

Kevin Teague

In 2003, America’s largest mortgage lender bank teamed up with Sedgwick Rd advertising agency to release their “Fear Not” campaign.

Washington Mutual, Inc.: Fear Not campaign

Kevin Teague

OVERVIEW

In just 13 years Washington Mutual, Inc., a thrift lender that offered commercial and residential banking services, soared from being a Pacific Northwest regional bank to reigning as America's...

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