Washington Focus: The Privacy Plot Thickens

Daniel L. Jaffe

This article describes the Privacy Leadership Initiative (PLI), which has been created by the major U.S.

Washington Focus: The Privacy Plot Thickens

Daniel L. JaffeANA Washington Office

The transition to a new Congress and a new presidency create great opportunities for those who move quickly. For the advertising community, the privacy debate provides a textbook example of this phenomenon.

Our challenge is to play a constructive role. We must convince policy makers that we can protect consumer privacy, while preserving the ability to use information to target advertising. Privacy, e-commerce, and targeting can peacefully coexist. The key is to find the right balance between economic efficiency, competition, target marketing and privacy.

To meet this...

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