Washington Focus: An Ounce of Prevention

Daniel L. Jaffe

This update on topical legislative and regulatory issues in the USA focuses on the DTC (Direct to Consumer) advertising of prescription drugs, and efforts being made to regulate it.

Washington Focus An Ounce Of Prevention

Daniel L. Jaffe, ANA Washington Office.

Since September 11th, most domestic issues have stalled in the Congress. The dramatic evaporation of the budget surplus has sidetracked efforts to provide prescription drug benefits to seniors. However, the battle surrounding the regulation of prescription drugs continues to rage just below the surface.

Both political parties believe they must do something to combat rising health care costs. Unfortunately, some important leaders in Congress believe they can accomplish this goal by restricting or burdening direct-to-consumer (DTC) prescription drug advertising.

Last August, Congressman Bill Thomas (R-CA-2lst),...

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