Campaign details
Brand: Warner Bros. UK DistributionBrand owner: Warner Bros. UKLead agency: PHD UKContributing agencies: Amazon UK, Warner Bros. UKMarket: United KingdomSector: Films & moviesMedia channels: Online video, Search marketing, Social mediaBudget: Up to 500k
Executive summary
In 2020, our team of data specialists didn't just deliver Warner Bros. (WB) a media campaign, they created a whole new business approach.
With cinemas closed during the pandemic, and streaming services spending millions on media, we got the UK spending more money to permanently own WB titles...