Warner Bros: Matrix Resurrections – Enter the Trailer

Xavier Delaporte Samy Benama, Damien Guiol Victoire Thiessé, Laure Louette

Warner Bros., a mass media and entertainment brand, promoted the release of the film Matrix Resurrections in France by releasing a playable trailer on the online game Fortnite.

Campaign details

Brand: Warner BrosBrand owner: Warner Bros.Entrant company: Brand Station, an FCB Alliance - FranceIdea creation: Brand Station ParisMarket: EuropeSector: Media & publishingMedia channels: Social media, Livestreaming, Word of mouth, Influencers, KOLs, Online videoBudget: Up to 500k

Executive summary

For the release of the movie Matrix Resurrections on December 27, Warner Bros. France created the very first trailer playable on Fortnite to let the new generation discover the world of this emblematic saga from the 2000s. Based on the world of Matrix Resurrections, a...

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