WARC WOM Marketing Forum

Robin Hilton, Dubit Ltd, reports on WARC's Word of Mouth Marketing Forum, held in London, January 16 2008.

WARC WOM Marketing Forum 2008

WOM: the billion-dollar US industryJames Aitchison16 November 2007

Word-of-mouth has apparently just broken through the all-important $1 billion barrier – and that's just in the United States.

The news comes from the media consultancy and research firm PQ Media, whose Word-of-Mouth Marketing Forecast 2006–2011 report estimates WOM to break the $1bn barrier this year and rise to as much as $3.7bn in 2011. The projection represents annual spend increases of over 30% for the next four years.

It sounds a lot, but bear in mind PQ Media's 2005–06 growth figure –...

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