WARC WOM Marketing Forum

Robin Hilton, Dubit Ltd, reports on WARC's Word of Mouth Marketing Forum, held in London, January 16 2008.

WARC WOM Marketing Forum 2008

WOM: the billion-dollar US industryJames Aitchison16 November 2007

Word-of-mouth has apparently just broken through the all-important $1 billion barrier – and that's just in the United States.

The news comes from the media...

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